Why a Female Focused Brand Isn’t The “Magic Pot of Gold” Everyone Thinks It Is

January 15, 2018

We know that the female market has huge buying power. Women make more than 50% of the financial decisions for their households and businesses. Many brands have turned to focus solely on the female market, yet this isn’t always the smartest decision. Fix My Brand With Ali Craig™ ( ) Season 1 contestant, Emerald Greenforest switched gears from a female-focused business to a male-focused one and is reaping the financial rewards. (Watch her brand transformation here ) Greenforest’s new brand “Men On Purpose” is helping the financially successful male find success in life and in business. From executive level coaching to her Men On Purpose Podcast ( ) Greenforest says, “Men are awaking to the fact that money can only get you so far. No longer satisfied with just a large bank account, the modern man wants to  grow his impact,  network, profitability, and self.” In light of the #metoo...

How To Still Get Your Brand Seen On Facebook In Spite of The Recent Algorithm Changes

January 16, 2018

We have all heard about the Facebook algorithm changes which are projected to stop a brand’s personal reach organically. And with these proposed changes, brands are rethinking their social media strategy more than ever before. Lara Eastburn, Facebook Ad specialist () and expert on Success Network’s hit reality TV show Fix My Brand With Ali Craig™ () says that panic should not be ensuing. “The idea of paid reach shouldn’t shock any brand. Just like with ads on television or in a magazine, it is nothing new for a business to pay for exposure,” says Eastburn. With the proposed changes, Facebook is focusing on engagement between audience and brand. Which is nothing new to great social media content anyway. Eastburn says,“The structure of a great Facebook ad is not that different than what makes great content. Anything your brand puts online has to do...

Why What Women Wear Matters More Than Men When It Comes To Professional Workplace Success

January 16, 2018

Though we say we don’t judge a book by its cover, the truth is we do. It is human instinct. And the way we dress communicates a lot about who we are and how we see the world especially when it comes to the workplace. Though this applies to both sexes, women have greater influence and expectations when it comes to what they wear. New York City stylist and personal brand expert () for Success Network’s hit reality tv show Fix My Brand With Ali Craig™(), Sandy Hapoienu says, “Your personal style is the strongest element anyone can use to their advantage when it comes to building their brand and their influence.” “Your style isn’t about being on trend. Your personal style should reflect what you stand for and are about while being a nonverbal snapshot of your personality,” claims Hapoienu. When we have less than 3 seconds to make a positive first impression- it is important to always...

Why A Great Brand Alone Won’t Get Your Business Noticed In 2018

January 16, 2018

Brands are all the buzz. You just need a great brand. Have a great brand that will make your business successful. And that use to be the case. But not anymore. A great brand is a necessity in 2018, but it won’t get you noticed. A beautiful brand just gets you in the room. Twenty year branding vet  () and host of Success Network’s hit reality TV show Fix My Brand With Ali Craig™ () says, “A beautiful brand that speaks you your audience’s core needs  on a psychological and biological level is a must, but businesses need more than just a great brand to stand out.” With all of the digital marketing opportunities, experts and newbies stand on equal ground when it comes to converting a potential client into a paying client. Craig says that, “ A great brand is essential, but having access to a marketing platform that gets your business noticed above all the noise of the online marketing is essential...

How to Transform A Brand From Fledgling To Fierce Competition

January 16, 2018

Being an entrepreneur is part of the American spirit. Though being an entrepreneur is built into many of our DNA- for the most part, we fail or barely make it with the average business grossing less than $50,000 per year. Apple Tv’s Success Network’s  hit show “Fix My Brand With Ali Craig™” is here to change all that. During Season 1  ( )which aired September- December 2017,  Fix My Brand With Ali Craig™ transformed nine international brands and helped over 40+K unique visitors learn what it really takes to build a successful brand and how to get there. With Season 2 beginning production on January 15th, 2018- this hit show with a 65% viewer retention rate is starting the journey again with 8 unique brands of all shapes, sizes, ages, and incomes. Designing to Netflix and Hulu network standards, these 30-minute show length episodes will be the perfect reflection of the human story, entrepreneurial struggle,...

Why You Are #Failing At Social Media And How To Fix It

January 15, 2018

We all know that social media matters, especially for small businesses, but most brands fail at ever making a dent in engaging their marketplace. From misinformation to simply being overwhelmed- it is easy to blame the algorithm for our lack of online success. Facebook Specialist, Lara Eastburn () in her latest article titled “Why You Are #Failing At Social Media And How To Fix It” ( ) originally  featured in EmpiHER™ magazine ( ) claims, “ There’s a reason you’re not killing it … and it’s not the algorithm’s fault. It’s likely yours….Everything written about social media says you should “man up” (kay, thanks, guys), or “be authentic” (ummm.. . what?). And nobody told you HOW in the world to do that.” Eastburn says that many brands are not showing up as who they really are online because of the social stories at play within the brands themselves. Eastburn claims,...

Top Social Media Trends To Watch In 2018

January 16, 2018

Social Media is about communication.  People are heading to “Social” for all their important decisions, especially their purchasing journey.  Peers are now as credible as experts & more relevant as sources of information. More than academic experts. With Social Media constantly evolving, there are 3 tactics that you need to stand out from the crowd and stay ahead of the curve. 2018 will reward businesses that put their people (customers, communities, and influencers) at the center of their social strategy.  Build a community and put people first.   Digital media strategist and monthly contributor to EmpiHER™ magazine ( ), Stacy Maynard ( ) predicts that there are three key areas that all brands must engage within 2018  if they want to stay socially relevant. (Full article here ) Video.  Maynard claims, “Live streaming and stories will continue to make...

How To Work The Most Recent Facebook Change To Your Brand’s Advantage

January 15, 2018

With Facebook’s proposed change announced on January 11, 2018, brands were left in a panic about how to stay relevant and being seen by their audiences on the current largest social media platform around. Digital media strategist, Stacy Maynard ( ) shares the answer in her January 2018 article titled “ Why Social Stories Are Your Success Gold.” ( ) originally featured in EmpiHER™ magazine ( ). Maynard is not surprised by Facebook’s announcement because social media is about connection and engagement. And for many brands, they had become focused on the number of posts that were going out vs the engagement actually occurring on their page. To increase page engagement, Maynard says, “ Tell your story using “stories” to strengthen your brand.” She goes on to say, “Storytelling is one of the most powerful ways to give your products or services an identity. Stories capture who...

Insider Tips From An Industry Vet On How To Create Videos Your Audience WIll Watch

January 15, 2018

We have all heard it, “Video is King.” No matter what online platform you talk about, video is favored above all other forms of communication. Brands know this. And everyone from large corporations to small “Moms and Pops” are trying to get into the video game. Though videos are taking over all of our feeds and in turn our audience’s feeds as well- that doesn’t mean the video content out in the market is getting any better. No. For the most part, the “talking head videos” and “car rants” are overtaking our audience’s feeds. These types of videos rarely get the watch let alone the buy. And the statics are proving that most videos are complete failures because Video views drop off dramatically after the first 20 seconds. 85% of videos on Facebook are watched without sound. Only...

How Brands Can Create “Pause and Purchase” Worthy Images Every Time

January 15, 2018

We live in a culture that is obsessed with beautiful photographs. From our personal feeds to our business websites. It is our images that stop the ever-present scroll of our social lives. Businesses know this. And large or small- all brands are trying to stop the scroll and start the buy via their pics. Brand photography once use to be confined to websites and marketing materials. Now brand photography has to be chic, desirable, and crave-able. Modern-day brand photography isn’t about a great headshot or product display. Modern brand photography is about capturing a moment so visually stunning, so emotionally connected, that is is “pause and purchase” worthy of the audience as they scroll ever so quickly through their feed. In her January 2018 article titled, “ Why Your Brand Photos Are More Than Just A Pretty Pic” ( )originally published in EmpiHER™ magazine ( ), New York-based photographer and owner of Own...

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